First impressions are important. I lobbied for a packaging refresh for a couple of reasons. Branding exercise, cut down on additional package inventory needed on hand and cut packaging costs. A team effort across board: Marketing Purchasing Design Team Inventory Manufacturing
Collaborated with Vital MX to position Trail Tech Voyager Pro on their CRF450L build which was targeted at dual sport riders. Dual sport riders are target demographic for Voyager Pro. This video and a series of editorial write ups were positioned infront of massive audience both on website, social and forums.
Through contact made at event. Video created for Trail Tech marketing use. A voice of truth and influencer in the moto community.
